Facts about Online Ordering Systems
Why do people love online food ordering?
Today, more people than ever order online thanks to the smartphones and tablets. Studies show that about 69% of customers order food online using a mobile device (Interactive Advertising Bureau and Viggle). Whether stuck in traffic, riding the bus or on a break, anyone can place an order quickly and easily, as opposed to waiting until getting home or starting to call.
No misunderstandings and no frustrations
One of the biggest issues with phone conversations is that misunderstandings can happen quite easily. Usually due to the noise, either in the restaurant or on the other end of the line, all it takes is one mistake to compromise an order and frustrate a customer. With online ordering, all preferences are specified directly by the customer, so there is no room for confusions or misunderstandings.
An online menu is simpler to manage
It is much easier and considerably cheaper (or even free) to create and maintain a good looking online menu. Not only that the printing dependencies are out, but you are also flexible in changing your menu as often as you need. You can easily test different placements of your dishes in the menu, setup daily offerings or handle items with limited availability.
Moreover, with a good online menu and a customer configuring the order online himself/herself, up-selling just happens :) According to NPR online clients tend to spend on average 4% more money.
Online food ordering is opened 24/7
Your restaurant might not be opened 24/7, but online there is no reason why you shouldn’t be available for every customer, thus make money even while you sleep. Give your clients the flexibility to place the orders whenever convenient for them, even outside your business hours. They will just schedule a preferred pickup or delivery time within your working time. When you open, you already have a to-do list to review and to start acting on.
Independents VS Big Chains
Smaller independents have been slow to adopt mobile ordering technologies, while the big chains—and many of the smaller ones—acted quickly and decisively. About 50% of Domino’s sales now come through its digital ordering channels, and studies show that online customers tend to spend more on their orders. Plus, as Domino’s CEO J. Patrick Doyle told investors in late 2014, digital ordering leads to a higher volume of orders from repeat customers.
Did you know that according to The 2016 Pizza Power Report: A state-of-the-industry analysis.
Over 50% of Domino's orders come from online orders?
Customers who have placed an online order visit the restaurant 67% more frequently than customers who haven’t.
Millennials don’t necessarily trust big-box companies like Domino's.
54% of millennials have taken a photo of their pizza and posted it online.